Three Social CRM Tips to Make Your Company More Competitive

These days, it's not enough to simply have a social media presence. Effective social customer relationship management is also a must.

social CRM

Larry Caretsky is the president and CEO of Commence Corporation, a provider of customer relationship management software for small to mid-size enterprises.

To fully leverage the possibilities of social media, it’s not enough to simply have a social media presence: Effective social customer relationship management (social CRM) is a must in today’s competitive marketplace. Social media can either drive prospects to your store or send potential customers away, and the outcome depends on how you choose to engage social media users.

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