Thomson Reuters Breaks the Network Model by Going On-Demand

Thomson Reuters is changing the channel when it comes to business news. The financial information company is launching a Web-based, video-on-demand service for clients.

Instead of building a television network complete with pricey on-air talent, expensive sets, 24 hours a day to program and the toughest task of all – negotiating a place on the crowded TV dial, Thomson Reuters will produce on demand clips to be viewed by clients only.

“We’ve created something completely new here,” Devin Wenig, chief executive of the company’s markets division, tells

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