Thismoment Launches Newest Facebook Marketing Platform: DEC 4

Brands nowadays shouldn't just pick one channel  — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.

Brands nowadays shouldn’t just pick one channel  — Facebook, YouTube, or Twitter — to promote their message, but rather embrace an integrated approach. Thismoment, a Facebook Preferred Marketing Developer, announced Tuesday the launch of DEC 4, its newest platform. DEC 4 allows brands to easily manage a consistent presence among Facebook and other social media sites.

DEC 4 (Distributed Engagement Channels) is an update of Thismoment’s DEC3 platform, which was used by several brands, including Procter & Gamble, Ford, Chevrolet, Kia, Foot Locker, and Coca-Cola.

DEC 4 allows marketers to create, distribute, and measure interactive brand experiences across multiple sites, including Facebook, while taking into account individual user attributes.

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