Think Mobile -- For Profit: How Media Businesses Can Make Money in Mobile
Location-based marketing continued to make its presence felt during the Think Mobile conference presented by mediabistro.com at Comix in New York, as it was brought up repeatedly by panelists during a Wednesday-morning session titled For Profit: How Media Businesses Can Make Money in Mobile.
Placecast CEO Alistair Goodman said of location-based marketing, “We can deliver consumers content and advertising depending on where they are. The unique thing about location is that you can deliver content that’s continuously updated.
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