Think Gaming Launches Advertising Data Co-Op for Mobile Apps

In its continued quest to help app developers create top-grossing products, Think Gaming has announced the launch of its first mobile advertising co-op. The platform encourages mobile app developers to work together and share advertising data that allows all parties to find the best paying users for their apps and games.

“App marketers waste fortunes targeting unqualified audiences, middlemen that don’t create value, and networks filled with bots. The smartest marketers test each placement to judge ROI, but the growing number of options means that [companies] with marketing budgets north of $100 million annually have distinct market advantages through data and spend,” says Think Gaming.

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