How theScore Keeps Growing Its Facebook Page

TheScore was mobile-first back before everyone knew you had to be mobile first. Now, the sports publisher has around 9.2 million monthly active users. As a digital publisher, that means they are focusing on growing their social presence, too. In May, they had 140,000 fans on Facebook. Today, it’s around 1.5 million and climbing. So what gives? Marketing Director Aubrey Levy sat down with me to explain how they’re leveraging social media. The bottom line? “It’s not some black box of magic,” Levy says.