There's No 'Raw Information' in Google Search, Competitor Survey Says
A small-sample study by search provider DuckDuckGo argues that even when users who are not signed in to a Google account use Google to search for political information, they get results that skew to what Google thinks they will agree with.
A small-sample study by search provider DuckDuckGo argues that even when users who are not signed in to a Google account use Google to search for political information, they get results that skew to what Google thinks they will agree with.
DuckDuckGo had 100 people search for same election topics at the same time, and the searchers got different results that appeared to reflect potential political leanings. For instance, one user searching for Obama was sent to Fox News, while another was sent to the L.A.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in