More and more small businesses have been setting up shop on Facebook. Dan Levy, Facebook’s Global Director of Small Business, announced recently at the Dreamforce conference that more than 25 million pages represent small businesses — including e-commerce — all over the world.
Levy previously told Inside Facebook that small businesses are a growing part of Facebook’s advertiser base, which weighs in at more than one million.
A Facebook spokesperson commented on this news:
Prior to this new categorization, Facebook counted the total number of small businesses on Facebook as Pages that had a physical store location. Given the growth of e-commerce SMBs on Facebook, that total number will now also include small businesses that sell their products and services online. Active Pages are Pages that an admin has logged into and/or posted to in the past month.