#TheFollowing Sets A Social TV Standard With Giveaways And #ShockCam

Want to know how to incorporate Twitter into your advertising? Take a look at the latest happenings in social TV and you’re sure to be inspired.

For example, the new TV show The Following is going all out with Twitter interaction, even incorporating Vine into its advertising. If you’re a viewer, check this out for how to win stuff while you watch – and if you’re a marketer, watch and learn, young Jedi.

The Following is a popular weekly thriller about

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in