The Year in Facebook Advertising 2012
This year Facebook made major strides with its advertising business. Rather than working on a single ads solution for the broadest possible audience, the company is now focused on building more specialized products for brands, direct response marketers, small businesses and developers.
As a result, Facebook’s developments in advertising this year span the spectrum from the Promote button, which makes it simpler for any page owner to boost the reach of their content, to a partnership with Datalogix to help its largest clients understand how well their ads converted to offline sales.
It
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in