The World Cup Joins Music and TV on This Week’s Top 20 Facebook Pages

Among the 20 Pages that gained the most fans in the last seven days, the World Cup -- as you might have guessed, considering Facebook's massive international audience --made a big appearance. Not all of this seemed attributable to the World Cup, which started on Friday). Musicians and television shows still reigned strong on the list, as measured by our PageData tool, and leading game developer Zynga stayed strong, too. The list seemed to be somewhat inspired by some big movement on Saturday, when many Pages experienced jumps in traffic -- possibly due to Page consolidations. There may also be some positive effect continuing to occur from the influx of personal profiles linking to Pages. Top Gainers This Week Name Fans Gain Gain, % 1. Avril Lavigne 3,677,553 +651,053 +21.51 2. redbox 774,408 +393,024 +103.05 3. Family Guy 8,678,877 +350,296 +4.21 4. Sports on Facebook 1,492,135 +297,313 +24.88 5. Texas Hold'em Poker 19,486,524 +296,548 +1.55 6. Lil Wayne 5,269,009 +289,062 +5.80 7. Lady Gaga 8,419,308 +254,007 +3.11 8. Justin Bieber 4,965,447 +213,097 +4.48 9. House 6,867,942 +211,760 +3.18 10. Toy Story 982,857 +184,514 +23.11 11. Michael Jackson 12,698,450 +171,138 +1.37 12. adidas Football 853,763 +158,957 +22.88 13. Cristiano Ronaldo 4,435,638 +157,281 +3.68 14. South Park 5,827,140 +155,893 +2.75 15. Linkin Park 5,811,001 +155,635 +2.75 16. Eminem 4,184,545 +146,767 +3.63 17. Dr. House 6,098,271 +145,409 +2.44 18. Metallica 4,477,752 +145,185 +3.35 19. Two and a Half Men 3,560,297 +143,942 +4.21 20. Mafia Wars 12,559,651 +138,197 +1.11 Singer Avril Lavigne took first place this week, adding most of her 651,000 fans to her 3.6 million total in a single day -- Saturday, June 12 — despite the fact that there didn’t appear to be much activity on her Page other than the promotion of her new fragrance. Redbox, the automated DVD rental kiosks, came in at number 2 this week, adding 393,000 fans, more than doubling its numbers, with 226,700 of those added on June 12 (probably meaning a consolidation). There hasn’t been much activity on the Page, although there is a promotion to receive a free rental on June 21. There were a handful of TV show-related Pages on the list, too. “Family Guy” came in third, adding 350,00 fans to grow to 8.6 million with consistent growth; the show was nominated for a Teen Choice award recently. “House,” coming in at number 9, was also nominated for said award, adding 211,700 to grow to 6.8 million with a June 12 spike. “South Park” took the number 14 spot, added 156,000 fans with a 72,000 spike on June 12 and no recent updates on the Wall. “Dr. House” came in at 17, adding 145,400 to pass 6 million fans with a spike on June 12, but no real updates for some time (consolidation?). Finally, “Two and a Half Men” came in nineteenth place, added 144,000 fans to reach 3.5 million with steady growth and no updates since the series finale in May. The World Cup, which began on Friday, June 11, in South Africa, has unsurprisingly attracted the attention of Facebook users around the world. The official Sports on Facebook Page came in fourth this week, adding 297,300 fans to come in just under 1.5 million total. If you recall, this Page launched a leaderboard with Involver last month, and cumulative growth on the Page since June 11 totaled 296,600 fans, so that may be one reason the Page is seeing growth. Adidas Football came in twelfth, added 159,000 fans to grow to 854,000 -- including a huge 124,000 jump on June 12 -- and has been heavily promoting the World Cup with a landing tab and other Wall activity. Cristiano Ronaldo, the Portuguese soccer player widely considered to be one of the best players in the world, has also seen a lot of growth on his Page. Ronaldo came in at number 13, adding 157,300 fans to grow to 4.4 million with a big jump of 108,000 on June 12. His Page is also running a fan photo contest and it has been updating from the World Cup. The “Toy Story” Page came in at number 10 this week, probably because the movie premieres this week and the Page became popular recently as Disney became the first company to sell movie tickets to the premiere right on Facebook. The Page added 184,500 fans to come in just under 983,000. Musicians, as per usual, ruled most of the list. Lil Wayne came in at number 6, adding 289,000 to grow the Page to 5.2 million with a few big spikes, including June 12, but without any Facebook activity (he's still in jail). Again, consolidation? Next was Lady Gaga, who added 254,000 fans to her current 8.4 million fans, also partaking of the June 12 spike. Her newest video, “Alejandro,” debuted last week and her U.S. summer tour is set to begin shortly. Teen idol Justin Bieber came in at number 8, adding 213,000 fans to reach 4.9 million; he’s been busy promoting the theme song to the “Karate Kid” remake, a single about to hit iTunes and a new music video. Michael Jackson came in at 11, adding 171,100 fans to grow to 12.6 million with little else but related news updates on the wall. At 15 was Linkin Park, adding 155,600 to pass 5.8 million with news of tour dates. Eminem followed at number 16, adding about 147,000 to grow to 4.1 million as he promotes his new video, single and album. Metallica took the number 18 spot, adding 145,200 fans or so and growing to 4.4 million partly by announcing tour dates in the fall. Zynga maintained a presence on the list this week, despite competition, with Texas Hold’em Poker coming in at number 5, adding 296,600 fans to now count 19.4 million; the Page has been promoting all sorts of World Cup virtual goods — the landing tab is even promoting them. Mafia Wars, closing out the list at number 20, has been promoting virtual goods related to the game as well, in addition to actual cards at 7-11 convenience stores. The Page added 138,200 fans to grow to 12.5 million.

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The World Cup Joins Music and TV on This Week’s Top 20 Facebook Pages

Sara Inés Calderón

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Sara Inés Calderón