The holiday season is officially in full swing and content publishers everywhere know what that means: Tis’ the season to be seen and heard with the goal of ending the year strong.
What kind of “strong” am I referring to? Typically when we think of Q4 results we think shopping and monetization. However, monetization is contingent upon strong user engagement. If users aren’t focused on your content, they likely won’t view your ads. And as we know, the majority of publishers rely on ads, not subscriptions, for growth. In fact, in Q4 of 2014 alone, internet ad revenue reached $14.15 billion, a 16.9 percent increase from Q4 2013.
So don’t steal the season of joy from your users with dull, unimaginative social content. Instead, make sure you’re optimizing your users’ engagement across mobile and desktop. Here are the top 5 tips on how to do so via Facebook:
Utilize the above advice and you’ll be on your way to a content engine your Facebook community cannot resist – one that won’t put them to sleep during the busiest, most fruitful time of the year.
Image courtesy of Will Montague on Flickr.