Despite it being a popular vacation month July proved surprisingly active based on our Top 25 Facebook Games list.
Both lists saw a number of debuts and at almost half of the titles that appeared showed increased traffic over the last month.
We’ll start by looking at the list of top 25 games by daily active users — the best way to judge a game’s core audience. 11 of the games saw gains, with four more showing no change. The largest gain went to Zynga’s newest title The Ville, which debuted this month and is already at 7.3 million DAU. Social Point’s Dragon City has been seeing steady gains over the past few weeks, and it had the second-largest traffic increase of the month with 1.42 million DAU. EA’s SimCity Social was close behind with a 1.39 million DAU gain.
Zynga’s CityVille and Hidden Chronicles are still the biggest losers on the list. CityVille was down by 700,000 DAU, while Hidden Chronicles dropped 500,000.
Now we turn to look at monthly active users, which measures a game’s overall reach on the social network. Again, The Ville was the big winner with its 36.6 million MAU increase. Bubble Safari, which had the largest gain for July’s Top 25 list with 28.6 million MAU, was only up by 500,000 this month. FreshPlanet’s SongPop had the second-largest gain with 11.23 million MAU, and EA’s SimCity Social followed close behind with 11.13 million MAU.
Again, Zynga’s CityVille suffered the largest loss by dropping 6.8 million MAU (though its total score of 21.8 million still has the game in the No. 4 spot). FarmVille had the second-largest decline, losing 4.3 million MAU.
All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for the beginning of August’s Top 25 gainers and losers, when we look at the continued performance of games that appeared on the top 25 DAU list.