STUDY: Many Users Still Don't Understand How Facebook Makes Money

Despite several new advertising methods Facebook has rolled out over the past couple of years, many users don't understand how the site makes money, according to a new study by The Search Agency.

Despite several new advertising methods Facebook has rolled out over the past couple of years, many users don’t understand how the site makes money, according to a new study by The Search Agency.

The Search Agency, in a survey conducted by Harris Interactive, found that among 2,006 U.S. adult Internet users, only 54 percent understood how Facebook made money. That figure is broken down to 57 percent men and 51 percent women.

Additionally, only 70 percent of online adults polled know how to post to someone’s timeline: 76 percent of women said they do, compared to 64 percent of men.

Keith Wilson, The Search Agency’s vice president of agency products, spoke with AllFacebook about the knowledge gap:

It’s really incumbent upon advertisers, and publishers, as well, to help educate consumers on how data can be used in a useful fashion.

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