The Real Purpose Of Facebook's New App Targeting Feature

Earlier this week I published an article about Facebook’s new app-targeting feature which lets developers grant access to other advertisers who wish to target the users of their applications. At the time I suggested that this meant advertisers could specifically post ads next to the application, however this is inaccurate. Instead, it’s only targeting the users of specific applications. While still impactful, it doesn’t have the same economics as I first concluded.

In a statement to AllFacebook, Facebook stated that “This feature allows developers to give permission to specific advertiser accounts to advertise to their connections.