The Qwikster Redemption: Netflix Tries to Reverse Fortune by Splitting the Company

Amid falling stock prices and rising customer outrage, Netflix has taken a calculated move to better their business and perception by splitting the company into two business, introducing the oddly named Qwikster.

By way of atoning for raising prices so dramatically months ago to the dismay of far more customers than predicted, chief executive of Netflix Reed Hastings announced, late Sunday night mind you, that the popular video-rental company would be divided, with Qwikster becoming the new DVD-by-mail service.

The new group would have its own management stream, though keep the same service fees, at $16 per month.

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