The Power of Connect-ing
Online metrics analyst Hitwise produces some dramatic evidence showing that Facebook’s growth surge this year can be traced back to its introduction of Facebook Connect, a single-sign-on service that makes it easier for members to log in across affiliated sites and share information with friends.
According to Hitwise, Facebook surpassed MySpace as the top social networking site (ranked by visits) in the last week of May. Only three months later, Facebook had nearly 58% of social networking site visits, with MySpace lagging in second place with 31%.
Heather
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