The Pink Ribbon Goes Digital for Breast Cancer Awareness Month [Video]

It's been 20 years since Estée Lauder senior corporate vice president Evelyn Lauder passed out the first pink ribbons at makeup counters in New York City for National Breast Cancer Awareness Month. In this mediabistro video, model and actress Elizabeth Hurley, Estée Lauder executive chairman William P. Lauder, and Maureen Case, president of specialty brands Bobbi Brown, La Mer, and Joe Malone, share their stories of courage, inspiring milestones, and memories of Evelyn Lauder, who passed away in 2011.

It’s been 20 years since Estée Lauder senior corporate vice president Evelyn Lauder passed out the first pink ribbons at makeup counters in New York City for National Breast Cancer Awareness Month.

Today, the campaign has gone global – and even digital – as the company raises awareness and money for breast cancer research through the use of social media sites and live events in cities all over the world.

In this mediabistro video, model and actress Elizabeth Hurley, Estée Lauder executive chairman William P.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in