The often overlooked reason why Facebook converts so well
See what’s immediately above this sponsored post? It shows that Joe Chernov, Jill Rowley, Robert Scoble, and a number of my friends like this company.
Kapost is a content marketing software company, so they’ve managed to attract the industry’s top influencers as fans. It had nothing to do with ipad giveaways or buying fans to fluff their fan count. Just building real trust over time.
It had nothing to do with how they tested elements of their landing page. No amount of changing button placement, color, or size substitutes for trusted
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