‘The New York Times’ Creates State-by-State Facebook Posts for Thanksgiving Recipes

All of the news that’s fit to divide into 52 Facebook posts? The New York Times took that approach with Thanksgiving recipes, creating posts for the 50 U.S. states, as well as Washington, D.C., and Puerto Rico, based on recipes that it felt defined each location.

NYTStateByStateThanksgiving650All of the news that’s fit to divide into 52 Facebook posts? The New York Times took that approach with Thanksgiving recipes, creating posts for the 50 U.S. states, as well as Washington, D.C., and Puerto Rico, based on recipes that it felt defined each location.

Each of the 52 posts was geo-targeted to Facebook users in that state or region, and the Times also linked to the respective Facebook posts from its website.

Meghan Peters, who works on strategic partnerships for news with Facebook, offered more details in a Facebook Media blog post:

The Times tapped into this state-by-state engagement opportunity on Facebook and created a series of 52 page posts.

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