The New York Times Launches Video Account on Instagram
To meet the demand of its strong social media following, The New York Times decided to launch @NYTVideo on Instagram, showcasing clips from its extensive video library, along with behind the scenes content with videographers.
When it comes to old media taking on new media strategies, The New York Times is among the top five publishers on social media. In keeping with this strong social presence, The Times recently launched @NYTVideo on Instagram to share and showcase its video journalism and feature content.
The Times has a strong social media presence, including accounts on both YouTube and Vimeo. According to Social Video Staff Editor Deborah Acosta, the motivation to launch a video account on Instagram was to meet demand.
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