The Mortal Kombat Effect: How A Private Fan Video Turned into a High Profile Web Series

Last June, a mysterious but heavily produced video surfaced on YouTube, capturing the attention of masses of gamers and action movie fans. It was eight minutes of heaven for admirers of the renowned video game franchise Mortal Kombat, as it seemed to be a preview of a rejuvenated story that failed to translate to cinemas years ago. While it was later learned that this was not part of a secret movie, fans have gotten something that may be far more entertaining.

Last June, a mysterious but heavily produced video surfaced on YouTube, capturing the attention of masses of gamers and action movie fans. It was eight minutes of heaven for admirers of the renowned video game franchise Mortal Kombat, as it seemed to be a preview of a rejuvenated story that failed to translate to cinemas years ago. While it was later learned that this was not part of a secret movie, fans have gotten something that may be far more entertaining.

Initial dismay that the short video was not in fact a trailer or scene from a forthcoming movie has been displaced with excitement of what was revealed to be a web serial.

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