The Maturing Market For Brand Integration With Social Games: Light Integration

Brand engagement through social games covers a wide range of efforts from labeled in-game items to entire games built around a recognizable name. This week, we continue our exploration of the three levels of brand engagement with social games by examining light integration.

Light integration can most easily be characterized by branded items available for sale or display within a game for a limited amount of time, like Coca Cola branded energy boost or a Ford Prius car decoration.

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