The Marketer’s Guide To Pinterest [Infographic]

By Megan O'Neill 

Pinterest, the visual social network that lets users “pin” images they like from around the web to virtual pin boards, is stacking up to be one of the fastest growing social sites of all time.  With more and more people joining Pinterest every day, it’s becoming impossible for marketers to ignore the Pinterest phenomenon.  But how can marketers get in on this?  A new infographic from MDG Advertising takes a deeper look.

‘Pin It to Win It: A Marketer’s Guide to Pinterest’ breaks down the “who, why, and how of Pinterest.”  The infographic starts out by taking a look at the people who pin.  The breakdown is currently 87 percent female to 13 percent male, with most pinners being between the ages of 25 and 54.

So, as a marketer, why should you be on Pinterest?  The infographic explains, plainly, that you should be on the site because it’s making history.  “According to comScore, Pinterest hit 11.7 million unique monthly U.S. visitors in January, making it the fastest standalone site in history to cross the 10 million mark.”  They also provide convincing statistics on how Pinterest is driving traffic, and list some big brands that are already on Pinterest.

Once you’re convinced, the infographic sheds some light on how you can make Pinterest work for your brand with some helpful tips, including adding ‘Pin It’ buttons to your site content, pumping up the quality of pinable content on your site, and more.

Check out the infographic and let us know what you think in the comments below.  Is your company on Pinterest yet?  If not, do you plan to be?

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.