The Making Of A Viral Video Hit: Betty White Raps [Case Study]

Have you ever wondered what goes into creating a successful branded viral video? Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame? I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.

Have you ever wondered what goes into creating a successful branded viral video?  Brands go viral all the time, from Old Spice to Skittles, but what goes on behind the scenes to catapult these brands to viral fame?  I spoke to Steve Terrell, Senior Vide President of Sales, Marketing and Public Relations at The Lifeline Program, to glean a little insight into the making of their latest viral campaign—‘Betty White Raps ‘I’m Still Hot’ with Luciana’.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in