The 'Long Tail' and Mobile Music
The recent Popkomm conference in Berlin demonstrated that mobile music has yet to take advantage of the ‘long tail,’ Wired reports, but that it’s probably because the wireless carriers aren’t embracing the kinds of open standards that are common in desktop-based Web 2.0 efforts.
The ‘long tail’ is Wired editor-in-chief Chris Anderson’s theory that companies can succeed by selling limited quantities of vast amounts of lesser-known media (e.g. Netflix, Amazon) in addition to selling millions of copies of a few hit products.
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