The Jonas Brothers Take On YouTube & MTV With Cambio

The Jonas Brothers and AOL have paired up to bring you Cambio, a new teen entertainment site, the likes of which are set to compete with huge sites like YouTube and MTV online. Cambio, which launched last night, provides niche entertainment for 13 to 24-year olds, including star-studded content from the Jonas Brothers, Jordin Sparks, Demi Lovato and other teen stars. With exclusive content, superstars and surprises, Cambio is shaping up to be the next big thing in online entertainment for teens. One of the best things about Cambio, which I think will ensure its rise to the top, is the way that it closes the gap between superstars and everyday teens. In Cambio videos, teen idols talk to viewers like they would talk to a friend, asking for comments and feedback and encouraging communication. Cambio is also hosting special live web chats with teen celebs throughout the summer, to kick the site off on the right foot. Live chats are scheduled with Nick Jonas, the cast of Disney's Camp Rock 2, and a number of mystery artists. Although the site is backed by AOL, the involvement of the Jonas Brothers, Demi Lovato and others give the content a personal appeal and fans are bound to be all over it. Cambio will host daily and weekly video shows including Cambio Cares, in which Demi Lovato travels to Chile to help the Red Cross; and Cambio Connect, a daily entertainment news show. The site will also include random video shorts, a news feed and more. Everything on the site is sharable and embeddable, though comments don't seem to be enabled as of yet. There is a preview of a coming feature called "My Remote" on the site that claims to give users control of all their favorites, alerts, friends, points and stars in one place. Though no other information is provided it looks like the "My Remote" feature will add a lot more interactivity and social features to the site. AOL, who has long been struggling in youth traffic, is excited about this new venture. According to NYTImes.com, AOL's chief executive Tim Armstrong says that Cambio "is an investment in what we believe is going to be a future network for the Internet." If the star-studded cast of involved celebrities has anything to say about it, Cambio should be a great success amongst teens. If the site can bridge the gap between celebs and teens with more interaction and social features it should revolutionize teen entertainment on the Web. What do you think of Cambio? How will it compete with YouTube, MTV and other online entertainment sites?

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The Jonas Brothers Take On YouTube & MTV With Cambio

Megan O'Neill

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Megan O'Neill