The Island: Castaway on Facebook Makes Life a Beach

Developed by Russia’s Pixonic, The Island: Castaway is a role-playing game with city-building elements that made its Facebook debut on July 1. The title made our list of emerging Facebook games the week of July 22. According to our traffic tracking service AppData, The Island: Castaway currently has 248,579 monthly active users and 45,172 daily active users. The game revolves around survival on a desert island, with players taking on the role of a character that has washed ashore and must build shelter, scavenge and explore in order to survive. At the outset, players must expend energy to clear room to build and perform other actions, fashioning rudimentary tools from odd items they discover. After making space and collecting raw materials, players build shelter and begin establishing a foothold on the island. As the game progresses, players develop more and more of the land with various buildings and farming resources, which provide income over time. Players can customize the look of the island and their burgeoning civilization, using income to add animals to their environs as well. Experience points are given for performing actions and completing tasks, most of which require several energy-consuming steps in order to satisfy their requirements. Players level up by collecting experience, recharging their energy and unlocking the ability to purchase new items in the process. Players can add friends as neighbors and visit their islands to see what they’ve done with it, and also collect items for additional money and experience points. A gift-giving and receiving mechanic is also present. Some tasks the player encounters require them to invite more friends to play the game in order to progress. Totems are the game’s hard currency and can be used to purchase more elaborate items early on in the game, as well as speeding up the completion of tasks. They, along with the game's soft currency, can be purchase with Facebook Credits. We observe that, as with Perfect Getaway, the pay flow almost makes it seem as though the player is purchasing the Totems directly instead of purchasing Facebook Credits to then spend on Totems or coins. The Island: Castaway is expanding at a rapid pace and Pixonic seems to be committed to delivering new content to satisfy its growing user base on a regular basis. The developer could not be reached for comment as of press time, but Wall posts from users reference timed missions being added to the game in recent weeks. You can follow The Island: Castaway’s progress using AppData, our traffic tracking service for social games and developers.

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The Island: Castaway on Facebook Makes Life a Beach

Randy Nelson

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Randy Nelson