With its midnight release only hours away, it’s surprising that The Hunger Games’ official Twitter, @TheHungerGames, only has a little over 300k followers. But all of that would change in an instant if Katniss Everdeen (the character, not the actress) had her own Twitter.
Sure, there will be a Facebook game and folks will flock there for that initially, but the allure will eventually die down and then where will they go? Well, if I were a fan (and I am), I would certainly be interested to interact with (or at least follow) Katniss’ Twitter stream, particularly if it was full of intrigue and inspiration – or heck, even if it was out-of-character hilarious.
If you caught our recent post on Time’s 140 Best Twitter Accounts of 2012, you’d know that humor is HUGE on Twitter – though you likely know that already. But to further our point, flash back to that same list in 2011 and you’ll find a Harry Potter spoof account, He-Who-Must-Not-Be-Named, @Lord_Voldemort7 was – and is – wildly popular. Could not an Effie Trinket Twitter with garish etiquette-style tweets make next year’s list? Bet it could. I would follow it – wouldn’t you?
I’ll be watching the #HungerGame hashtag for new accounts, outside of @TheCapitolPN or @TheHGTribute – something with a role-playing element would be great, please. Let me know if or when you see one!
(Jennifer Lawrence photo from Shutterstock)