The Gutenberg Project: A Mixology App & Home Bar for Book Lovers
France’s popular purveyor of spirits is bringing its cocktail wisdoms to the masses via a new iPad app and spirits boxed as books. The title, The Gutenberg Project , refers to the container books’ ability to hold and provide mixology knowledge, but will most likely replace real, paper books.
Conceived and developed by the Breakthrough Innovation Group (BIG), a Group-integrated start-up devoted to ground-breaking innovation, Project Gutenberg is revolutionising the “bar at home” concept. It will make way for a designer library, made up of “container books” each holding a sealed bottle of spirits, all connected to a service platform: from basic home delivery, automatically triggered according to the container level, to a whole range of tutorials about mixology (cocktail recipes, personalised offers, etc.) Project
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