The Future of TV is Online, and YouTube Wants to be Part of It

Google is really trying to find ways of making YouTube viable and sustainable. For quite some time now, YouTube has failed to bring in some considerable revenues to Google despite its popularity and high-traffic. Recently, YouTube has rolled out a Click-to-Buy service which enables users to purchase soundtracks and music featured on vides that they watch on YouTube. Before this, YouTube has also introduced a wide-screen video watching options. These two are just prelude to a bigger feature which YouTube rolled out just now – full

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in