The Dilemma of "Sponsored Conversations"

Our friends at PRNewser and FishbowlNY are tackling the controversial issue of the “Sponsored Conversations.” This is where bloggers get paid to either write positively about a product or turn over the space within their blog feed to an advertising copywriter. As blog posts go, the benefit to the client is the post could be commented on, the link sent around, the story Tweeted about and/or posted on myriad social networking sites — you can’t do all that with a banner ad.