The Dark Side of iPhone 5S Lines
There was a surprising moment over the weekend when Apple’s iPhones were selling in unexpected numbers. In fact, had the company made enough phones, consumers would have doubled the number of sales from last year’s 5 million. Consumers were so excited to obtain the shiny new gold phone, they spent over two weeks waiting in line.
This short video documentary by Casey Neistat on You Tube captures some of those consumers. While some dedicated fans were willing to wait for over 15 days just to get a shiny new iPhone other more fortunate consumers paid others to sit in line for them.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in