The Dangers of Going Online-Only
Newspapers, from the Seattle Post-Intelligencer to the Christian Science Monitor, and magazines such as Maxim‘s UK edition, are going online-only to save money. But will this actually achieve its goal?
Not really, according to a study performed by City University researchers. They looked at Finnish paper Taloussanomat, which went online-only in December, 2007. While the move decreased costs by 50 percent, revenue fell more than 75 percent and online readership dropped 22 percent. (The Seattle P-I followed suit, seeing
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