The Book Isn’t Dead Yet, According to a Pew Report

Futurists have for many years put paper books and physical libraries on the endangered species list, but so-called digital natives, or those young enough not to have known a world before Internet access was ubiquitous, continue to embrace these analogue formats, according to a report released today by the Pew Research Center.

Futurists have for many years put paper books and physical libraries on the endangered species list, but so-called digital natives, or those young enough not to have known a world before Internet access was ubiquitous, continue to embrace these analogue formats, according to a report released today by the Pew Research Center.

“Younger Americans’ reading habits and library use are still anchored by the printed page. And this group’s priorities and expectations for libraries likewise reflect a mix of traditional and technological services,” said Kathryn Zickuhr, a co-author of the report.

Americans

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in