Rumors about a partnership between The Beatles, their label Apple Corps, and Apple’s iTunes Store in order to sell the band’s digital music tracks online have persisted for ages.
We’re still not there yet. But as Ars Technica reports, in a conference call with Apple Corps and MTV-Harmonix yesterday, the companies announced a partnership which will see, for the first time ever, a licensed Beatles video game. “Rather than simply producing downloadable content for Rock Band, Harmonix and the surviving members of the Beatles and their families are working together to create a separate, stand-alone Beatles title.”
The new game will be like a sort of interactive Beatles biography, letting players explore both the music and the band, throughout their entire career. Precious little details are available, save for the fact that Yoko Ono apparently likes it. Could this pave the way for over-the-air downloads and iTunes Store purchases? Unfortunately—as always—we have to keep waiting.