The Atlantic Starts Book Club on Website, Twitter, Facebook, Tumblr

By David Cohen Comment

The Blind Assassin by Margaret Atwood will be the first selection for 1book140, a book club established by The Atlantic that will incorporate the magazine’s website, as well as Twitter (hashtag #1book140), Facebook, and Tumblr, Mashable reported.

More than 300 books were nominated, and more than 1,400 votes were cast, before readers, the editorial staff of The Atlantic, and Jeff Howe, professor of journalism at Northeastern University and author of Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business, settled on The Blind Assassin, according to Mashable.

Howe started One Book, One Twitter last year while serving as a contributing editor at Wired, and he told Mashable 1book140 takes the concept one step further, saying, “What if everyone on Twitter read the same book at the same time and we formed one massive, international book club?”

Mashable reported that discussions about The Blind Assassin will mostly take place on Twitter and in the comments section of the magazine’s website, with cross-promotion from its Facebook and Tumblr pages.

Howe will contribute blog posts to help move the discussions along and keep them in context, according to Mashable, and other authors and third-party experts will be brought on board, as well.