Arnold, 180 Prevail for Dunlop

Dunlop Tire will tout its position as a preferred equipment provider to high-performance auto makers and stress the brand’s racing heritage in an upcoming North American campaign, said Cathy Fischer, chief marketing officer for Dunlop parent Goodyear.

Following a review that con cluded last week, Arnold, Boston, was added to Dunlop’s roster and charged with crafting ads to meet those specifications. In the same pitch, Amsterdam shop 180 retained European ad duties. Bartle Bogle Hegarty, London and New York, was a finalist.