That Team You Love To Hate Is #MarchMadness' Most Socially Engaged School

What if we did a NCAA Men's Basketball Championship bracket based on how engaging the teams are on social media?

Starting tomorrow, Cinderellas will rise, blue bloods will crush the competition—and you’ll be talking about your tattered brackets on social media.

So what if we did a NCAA Men’s Basketball Championship bracket based on how engaging the teams are on social media? Would Kansas or Kentucky still lead the way, or would the small-but-passionate fan base of a Hawaii or Chattanooga run the table?

According to new research by Blue Fountain Media, the team that most fans love to hate would win it all.

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