How Thalia Used Facebook Mentions to Promote Her New Fashion Line

By David Cohen Comment

ThaliaFacebookMentions650Singer and songwriter Thalia used the Facebook Mentions application for public figures to help promote the launch of her new fashion line, the Thalia Sodi Collection for Macy’s.

Karen Comas, who works on strategic partnerships, U.S. Hispanics for Facebook, said in a Facebook Media blog post that the launch of the Thalia Sodi Collection for Macy’s was live-streamed on Facebook, and Thalia used Facebook Mentions to respond to fans’ questions in real-time.

Thalia also shared backstage moments with Facebook Mentions, and the singer said in the blog post:

I decided to do this fashion show for my Facebook fans because they are like my big, huge and amazing family that make me happy every single day.