FierceMobileContent reports that mobile messaging traffic saw an “unprecedented surge Tuesday evening” in the 10 minutes following Barack Obama’s official confirmation that he was elected as U.S. president, according to Sybase 365, the mobile messaging and content management firm.
“The volume of mobile messages grew to three times the average between 11 p.m. and 11:10 p.m. EST Tuesday,” the report said. “In addition, SMS traffic between 10 p.m. and 11 p.m. EST increased 9 percent compared to the same hour a day earlier.”
In total, U.S. subscribers transmitted more than 1.2 billion text messages between 7 p.m. and midnight EST Tuesday, although the total number for the entire day was only about 10 percent higher than normal overall.
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