Facebook Limits Text In Cover Images, News Feed Ads To 20 Percent

By David Cohen 

Facebook tweaked its policies related to the use of text in the cover images of pages, as well as in ads that appear in users’ news feeds.

Sister blog Inside Facebook pointed out the changes to Section III.D and Section III.B of the social network’s ad guidelines, reporting that images from page post ads that are eligible for news feed will be reviewed via a grid-based text-overlay detection tool, and that text within logos counts toward its 20 percent limit. A version of the detection tool will be available within power editor, according to Inside Facebook.

Images with more than 20 percent text can still be used as page post ads that appear on the right-hand side of Facebook, but not in the news feed, Inside Facebook reported.

Section III.D now reads:

Ads and sponsored stories for news feed that originate from pages may not include images with more than 20 percent text.

And Section III.B was updated to say:

Covers may not include:

  1. Images with more than 20 percent text.
  2. Price or purchase information, such as, “40 percent off,” or, “Download it on socialmusic.com.”
  3. Contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section.
  4. References to Facebook features or actions, such as like (http://www.adweek.com/socialtimes/global-pages-analytics-graph-api-fql_b107214) or share (http://www.adweek.com/socialtimes/socialcode-best-practices-engagement_b107019), or an arrow pointing from the cover photo to any of these features.
  5. Calls to action, such as, “Get it now,” or, “Tell your friends.”

Readers: Do you think Facebook will be able to enforce these new guidelines?

Image courtesy of Shutterstock.