REPORT: Facebook Testing Distribution Of Mobile Games For Smaller Developers
Facebook is exploring another source of mobile monetization, working with smaller game developers to offer distribution of their games via mobile ads in exchange for a percentage of revenue, according to a report in TechCrunch.
Facebook is exploring another source of mobile monetization, working with smaller game developers to offer distribution of their games via mobile ads in exchange for a percentage of revenue, according to a report in TechCrunch.
The social network is focusing on smaller, independent developers, TechCrunch reported, and the test only involves distribution, with no editing games’ content or financing their production.
TechCrunch believes this test may be a way for these smaller developers to compete against the financial muscle of larger game developers such as Kabam, King.com,
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