Tumblr, Facebook, Twitter, Instagram & Snapchat - How Teens Use Social Media [INFOGRAPHIC]

In case you haven’t noticed, teenagers do things differently.

While Twitter and Facebook have quickly established themselves as the de facto social networks across almost every major industry for adult users, these platforms, while still popular, certainly aren’t the be all and end all with the younger demographic.

Indeed, image-led social channels, such as Tumblr, Instagram and Snapchat, are rapidly growing in popularity amongst 13-19 year-old losers, and it might be at the expense of their more established, but increasingly less cool, older brothers.

61 percent of teenagers cite Tumblr as their favourite social media site, ahead of Facebook (55 percent) and Twitter (22 percent).

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in