Teens Top Pick For Music Listening Is YouTube, But Radio Is Still King Of Music Discovery

How do you get your music fix?  The radio?  CDs?  Pandora?  If you’re a teen you’d probably answer “YouTube.”  According to Nielsen’s Music 360 Report, “more teens listen to music through YouTube than through any other source.”

The Music 360 Report takes a look at how music lovers are discovering and listening to music, in an age with a plethora of options for consumption.  The report found that radio is still dominant when it comes to discovering new music, with 48 percent of people discovering music most often thought the radio, followed by 10 percent discovering music most often through friends or relatives and 7 percent discovering music most often through YouTube.