Teens love social media. This should come as no surprise to anyone, but new statistics from eMarketer shed some light on just which aspects of social media they prefer. And it looks like Twitter is becoming a favorite… for girls, that is.
In September of 2009, just 8 percent of teens used Twitter. And according to numbers from July 2011, that figure has since doubled to 16 percent.
But not all teens are using Twitter equally. When broken down into genders, the numbers show that teen girls prefer Twitter more than teen boys: 22 percent of girls are on Twitter compared to just 10 percent of boys.
And Twitter use seems to grow as the teens themselves grow. While 12 percent of teens in the younger group, aged 12 to 13, were on Twitter, this number rose to 17 percent in the 14 to 17 age group.
There were also difference in Twitter use among the youth based on ethnicity and household income, which you can see in the chart below:
Overall, the study found that 81 percent of those ages 12 to 17 will use some sort of social media at least once a month. And, although Twitter’s numbers are growing, it still isn’t the favorite network among youth.
Nearly two-thirds of teens (59 percent) have only one social network account, and for 89 percent of this group it’s the big one: Facebook. And among those who have more than one account, 99 percent report having a profile on Facebook compared to just 29 percent who say they’re on Twitter.