Are Tech Companies Taking Their Users For Granted?

Social platforms may come with strings attached -- but tech companies should remember that there's a two-way business model.

tech companies

Big data has been the lifeblood of social networks, and that data is incredibly useful to companies. So much so that companies like Facebook and OkCupid are interested in experimenting with this data — without informing users. But perhaps these tech companies are taking for granted — and abusing — the relationship they have with their users.

While Facebook isn’t the first company to conduct experiments on its users, the news has certainly provided insight into how big data companies operate.

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