Tech Companies Are Realizing the Value of Turning Security Into a Feature
Security is vital to user retention and is becoming the most important feature of any service where user data is at stake.
Security protocols have always been necessary to winning over any consumer. But as low-level security systems get roundly demolished, week after week, many developers are now including security features in marketing pitches. Ello, an anonymity-focused startup, declared users not a product as part of its manifesto, hoping to woo users tired of being exposed to big data companies.
Wickr is another app placing its security features front and center. Wickr launched in 2012 as a messaging service that offered text and picture messaging, with messages that expire.
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