Tax Time Study: TurboTax Generates Massive Engagement (And Rarely Tweets Before Noon)
If you're looking for ways to really connect with your fans, TurboTax might be a good brand to look into.
It’s around this time of year when tax services really double down on advertising, trying to get the last few people to file.
Social marketing is a big part of tax prep companies’ plans to get the word out about special offers and deadlines.
Unmetric tracked the social performance from Feb. 1 through March 17 of some of the biggest players in the industry—Jackson Hewitt, Liberty Tax, H&R Block, TaxAct and TurboTax—finding that H&R Block gets the most overall engagement on Facebook while TurboTax generates more conversation on Twitter.
If you’re looking for ways to really connect with your fans, TurboTax might be a good brand to look into.
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