Why the Marriage of Social Media and Broadcast Is Critical to Television

As media consumption via mobile devices and social media continues to increase, broadcast stations are taking note and adapting to the trend.

Interactivity is becoming more prevalent in our society. Shows like Q&A in Australia track and monitor the number of tweets that are directly linked to the show as it is aired, and viewers can tweet in with questions for the panel.

In this example, you can see that broadcasters are using interactivity to their advantage by getting profound and valuable feedback from their audience, but also engaging them more and leveraging multiscreen interaction.

It could be put forward that that social media will outpace more conventional media sources in certain fields.

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